GamScore To Launch Safer Gambling App In October

(AsiaGameHub) –   GamScore is gearing up for an October release with a mobile application aimed at providing UK gamblers with better transparency regarding their risk levels, spending habits, offshore betting, and compliance status.

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Good to Know

• Josh Apiafi and Phill Adams created GamScore.
• The application utilizes artificial intelligence and open banking to monitor gambling behavior in real time.
• GamScore intends to make the service free for users at the point of access.

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GamScore App Scheduled for October Release

Positioned as a gambling wellness tool rather than a standard operator product, the platform is the brainchild of Josh Apiafi, a former executive at Betfair and Rewards4Racing, and Phill Adams, the founder of Punt, an AI-driven, UKGC-licensed B2C esports tote.

The application seeks to identify early signs of gambling risk using AI-based behavioral science, real-time analytics, educational advice, and notifications. It will also alert users to the dangers of offshore betting sites and the black market.

GamScore stated that it has “responded to the UKGC’s request for innovative technical solutions that have industry-wide support”.

The company further expressed its belief that the app can help reconcile consumer protection with the long-term sustainability of the UK betting and gaming market. Additionally, GamScore is welcoming investment opportunities.

Launching October 2026 – GamScore
The GamScore app will offer bettors a personalised dashboard, identify and warn of black market activity and minimalise friction if checks are required.
Bettor Empowered pic.twitter.com/6zBcMywwXN

— GamScore (@GamScore) May 6, 2026

How GamScore Functions

GamScore leverages open banking to provide a live snapshot of a bettor’s financial standing and gambling activity. The application gathers data three times a day and employs AI to generate a score. This score would be accessible to operators when customers engage with the service.

Co-founder Josh Apiafi explains:

“So, if your behavior changes—for example, if you chase losses—that will negatively impact your score. It is a continuous process.”

The use of open banking in gambling has previously sparked privacy concerns. Apiafi noted that GamScore ensures the process remains independent of direct operator control, offering customers a single hub for data management. He stated:

“Here, it keeps things separate from the operator. It provides a one-stop shop.

“It will also offer a profit and loss overview across your betting accounts. A unified customer view is provided, but it is owned by the customer, not the operator.”

Future updates will allow users to track compliance measures across different operators. This could help customers avoid repeatedly submitting the same financial documents, reducing frustration that might otherwise drive them toward offshore sites.

GamScore also intends to identify black market activity through open banking deposits. Apiafi stated:

“What GamScore will do is detect [black market gambling] via your deposits through open banking. If it is an unlicensed bookmaker, a warning will be issued.

“It will also gather data, as there is speculation about the number of people using the black market.”

For operators, GamScore aims to provide a lower-friction option compared to static credit checks. Apiafi mentioned that the app can update throughout the day and quickly pinpoint adverse activity through educational prompts and content.

“For operators, GamScore offers a lower-friction, user-controlled alternative to traditional static, point-in-time credit checks,” according to Apiafi.

The platform maintains that it is independent of the betting industry, though it plans to partner with operators to offer the service as a safety and compliance tool. Apiafi remarked:

“If successful, this is a solution for the betting industry, the consumer, and the sport I have dedicated most of my career to. There are no drawbacks for the regulator, the operator, or the consumer. It is a major win for everyone.”